Workshops | "Brand Humanity / Brand Story"

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RU

«Brand Humanity / Brand Story»

Franck Vinchon

independant consultant, entrepreneur, and a keynote speaker

August 3rd,
10:00 - 13:00

Individual ticket:
20.000 ₽

Taught in English
(translated to Russian)

Corporate ticket:
24.000 ₽

In this 3-hour workshops participants will learn how to build relationship between people and a brand using powerful stories which speak to our sense of humanity.

Brands often talk to themselves, obsessed by being aligned to their marketing structure and decisions. They believe they carry their own truth to the people, hoping that they will be receptive to all what they do and they communicate. The approach of Brand Humanity incorporates social and behavioral truths as a foundation and attempts to simplify and clarify brand building by focusing on human relationship. The corner stone of this relationship is the creation of a strong storytelling that resonates to the people and becomes the core mechanism of the relationship. The brands can benefit from the power of a good story.

Franck Vinchon

Brand, communication, and innovation consultant. Entrepreneur.

Franck is an independant consultant, entrepreneur, and a keynote speaker. He has a long experience working as Director of Strategy in such companies like Y&R Paris, Saatchi&Saatchi London, Publicis Russia and BBDO Russia. He is also an alumni coach at IDEO University. In his career so far, Franck received numerous awards for his work, including 4 Cannes Lions, 7 short-list Cannes Lions, 6 awards D&AD, 1 Clio, few regional and worldwide Eurobest, 3 Epica, and more than 40 local accolades.

More about Franck→

"Business and creativity is never so efficient as when you put human factor at the centre of all what you do."

10:00

Lecture: "Introducing Brand Humanity"
Explaining the principles of the methodology of Brand Humanity and putting
them into perspective inside a storytelling canvas.

11:20 - 11:30

Coffee break

11:30

Activity: Creating Your Brand Story
We group into teams of 4 to 6 people. Each team then choses a brand they know quite well or, if all are colleagues, a brand they work on and we will create a story, using different tools to reveal the key elements of the ultimate for the brand.