Fireside chat: "Image versus reality"
Michael Wolff
"I've never stuck to one view of what is good in design. My personal goals have always been to help organizations to express themselves, in their own particular way, for the benefit of anyone with whom they’re involved. And to do this in a way that brings value to everyone and to the world we all share."
A founder of Wolff Olins, and now, as Michael Wolff and Company, Mr. Wolff continues to work with clients around the world both as a designer and creative advisor.

A former President of the Chartered Society of Designers and the Design and Art Directors Association, Michael has given talks and interviews in Argentina, Australia, Brazil, China, Latvia, The Netherlands, India, Mexico, Norway, Russia, Sweden and Singapore.
He’s a visiting Professor at Central St Martins (The University of the Arts in London) and at Cape Peninsula University of Technology (Cape Town South Africa). He’s a Senior Fellow at the RCA (The Royal College of Art), a member of the UK’s faculty of Royal Designers for Industry, and is the 'Inclusive design champion' for the UK Government.
There are two ways to attend the camp: by signing up to a closed workshop taught by international experts in design thinking and by watching open lectures in the live streaming mode. Tickets for the main program are sold.
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Wonderfull
User experience research and design laboratory
+7 967 275 09 20

e-mail: dtcamp@lab-w.com

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