Ulrik is an Associate Creative Director at Frog
, a global design and strategy firm that designs exceptional digital and physical customer experiences to transform businesses at scale. An interaction designer by trade, Ulrik loves solving complex problems both at the human-scale as well as on a screen, and believes that how
we make things is as important as what
In his talk at the camp, titled "Thinking with Design / Thinking with Craft — Complex Problem Solving and Sustaining Innovation" Ulrik will talk to the new kinds of complex problems that frog is asked to solve for their clients and what he thinks are the implications for design and design thinking in the future.