«Brand Humanity / Brand Story»
Franck Vinchon
independant consultant, entrepreneur, and a keynote speaker
August 3rd,
10:00 - 13:00
Individual ticket:
20.000 ₽
Taught in English
(translated to Russian)
Corporate ticket:
24.000 ₽
Registration form for "Brand Humanity / Brand Story" for individual participants
Please, share your contact information with us:
We will contact you shortly about your registration.
If you have any questions until then, please call +7 916 543 88 88 or e-mail at alex.k@lab-w.com
Registration form for "Brand Humanity / Brand Story" for corporate participants
Please, share your contact information with us:
We will contact you shortly about your registration.
If you have any questions until then, please call +7 916 543 88 88 or e-mail at alex.k@lab-w.com
In this 3-hour workshops participants will learn how to build relationship between people and a brand using powerful stories which speak to our sense of humanity.

Brands often talk to themselves, obsessed by being aligned to their marketing structure and decisions. They believe they carry their own truth to the people, hoping that they will be receptive to all what they do and they communicate. The approach of Brand Humanity incorporates social and behavioral truths as a foundation and attempts to simplify and clarify brand building by focusing on human relationship. The corner stone of this relationship is the creation of a strong storytelling that resonates to the people and becomes the core mechanism of the relationship. The brands can benefit from the power of a good story.

Franck Vinchon

Brand, communication, and innovation consultant. Entrepreneur.

Franck is an independant consultant, entrepreneur, and a keynote speaker. He has a long experience working as Director of Strategy in such companies like Y&R Paris, Saatchi&Saatchi London, Publicis Russia and BBDO Russia. He is also an alumni coach at IDEO University. In his career so far, Franck received numerous awards for his work, including 4 Cannes Lions, 7 short-list Cannes Lions, 6 awards D&AD, 1 Clio, few regional and worldwide Eurobest, 3 Epica, and more than 40 local accolades.

More about Franck
"Business and creativity is never so efficient as when you put human factor at the centre of all what you do."
10:00
Lecture: "Introducing Brand Humanity"
Explaining the principles of the methodology of Brand Humanity and putting
them into perspective inside a storytelling canvas.

11:20 - 11:30
Coffee break
11:30
Activity: Creating Your Brand Story
We group into teams of 4 to 6 people. Each team then choses a brand they know quite well or, if all are colleagues, a brand they work on and we will create a story, using different tools to reveal the key elements of the ultimate for the brand.
Brand owners
Brand directors
Marketing directors
Entrepreneurs
Brand managers
Agency people in charge of brands
Creative people
Start up People
Included in the workshop price is the admission to the Main Program of the camp.
If you would like to have this workshop in a closed corporate format, please e-mail us at: alex.k@lab-w.com
Wonderfull
User experience research and design laboratory
+7 916 453 88 88

to get in touch about workshops:
alex.k@lab-w.com
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