«Prototyping Your Way Through Any Problem»
Peter Jackson and Christopher Meierling
Lead Designers at IDEO
August 3rd,
14:00 - 18:00
Individual ticket:
30.000 ₽
Taught in English
(translated to Russian)
Corporate ticket:
36.000 ₽
Prototyping is the design thinker's tool to quickly understand how customers will use a product or service and how your organization should be set up to deliver on it. In this workshop, you'll learn the qualities of a good prototype, define the hypotheses you want to test, and try creative techniques to build your prototype and get actionable feedback. Participants should come prepared with a current or past design project or problem they want to prototype.
Peter Jackson
Portfolio Lead at IDEO
Peter co-leads the Public Sector Portfolio from IDEO's San Francisco office where he helps governments, non-profits, and enterprises with a public impact mission bring Design Thinking into their organizations in order to create meaningful change in the world. He leads client relationships and programs where design questions focus on opportunities to make products, services, and organizational cultures more citizen-centered.

More about Peter→

"Design thinking is a powerful tool for making government services work more efficiently and effectively for citizens, helping to both improve their lives and strengthen the social contract".

Christopher Meierling
Design Lead at Design for Change Studio at IDEO
Christopher is a Design Lead at Design for Change Studio at IDEO office in San Francisco. IDEO is a global design consultancy, committed to creating positive impact. At IDEO, Christopher and his colleagues help companies innovate by putting people at the center of their work. In IDEO's Design for Change Studio Christopher focuses on helping teams and organizations build innovation capabilities and unlock their potential to deliver breakthrough experiences to customers.

More about Christopher→

«The beauty of design thinking is its ability host many different perspectives at the same table. It is a deeply human approach to problem solving, both in execution and in output, and helps designers, managers, or any stakeholder prioritize what matters most.»

14:00 - 14:30
Lecture: "What do we mean by a prototype?"
It's probably much simpler than you imagine.
14:30 - 14:45
Activity: Create a hypothesis and learning plan
14:45 - 15:15
Share back, discuss and get feedback
15:15 - 15:30
Coffee Break
15:30 - 16:30
Activity: Rapid prototyping
16:30 - 17:00
Participants present their prototypes
17:00 - 17:15
IDEO Case study
17:15 - 17:45
Discussing the outcomes and our learnings
Product owners
Marketing directors
UX specialists
UI designers
User experience research and design laboratory
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